What is Million Metres?
Million Metres is New Zealand's online crowdfunding platform for stream planting projects
Using this online tool, the team at Million Metres connects everyday New Zealanders wanting clean rivers and lakes with the projects seeking funds to do the work that will clean up our rivers and lakes.
Million Metres enables people to fund the planting of the edges of their local river, stream, lake, wetland, or estuary.
Each stream planting project that lists with Million Metres works with a Field Planter, an organisation that has experience and expertise in waterway planting.
Crowdfunding with Million Metres makes each stream planting project part of a much bigger story.
Together with other projects, they become part of our collective story to replant one million metres of New Zealand's waterways. Meaning that together, we are tackling one of New Zealand's most pressing environmental problems - water pollution.
Million Metres has been operational for two years, and in that time, has listed 15 projects around New Zealand, and has crowdfunded over 15,000 metres (15 kilometres) of stream planting. Million Metres projects have planted over 50,000 trees.
Why we're partnering with Million Metres
We’ve always believed that businesses have responsibilities towards the communities in which they operate. Community problems are our problems and we like to be part of the solution whenever we can. When we moved into our Retail Support Centre ten years ago the stream behind the building was quite degraded but with support from the Wellington Regional Council and hard work from our staff we’ve brought the stream back to life. The quality of the water in our New Zealand rivers and streams needs to be improved and we’d love for our staff and customers throughout the country to have the opportunity to help achieve this. For this reason, we’re proud and delighted to partner with Million Metres in the quest to replant and reinvigorate one million metres of our waterways.
From 15 May, we will donate 20 cents for each Body Butter 200ml sold to Million Metres.
Waipuka Stream Project
The Body Shop has chosen to give its first donation to the Waipuka Stream project in Hawke’s Bay. The stream drains a steep coastal gully system near Waimarama, before forming a lagoon at Ocean Beach and entering the ocean.
Unfortunately, water quality in the stream and the lagoon is poor. They are often closed for swimming due to high e coli levels.
The project site has also been identified by Hawkes Bay Regional Council as an inanga (white bait) spawning site. If all funds are raised 3,500 native plants will be planted to help restore and create a native habitat for wildlife to survive and thrive.
Million Metres Update
The Million Metres platform has crowdfunded for 21 planting projects across New Zealand. This has enabled 20,000 metres of waterways to be reforested with over 75,000 native plants!