Our Community Trade organic alcohol is distilled in Brazil from sugar cane by Native, a company that is a leader in innovative sustainable agriculture and both socially and environmentally responsible. Native’s dedication to sustainable agriculture means that the organic alcohol they create is made from ripe organic sugar cane grown on regenerated land. They also provide employment opportunities to local people including 470 women, and provide funding for projects in the local community such as choirs.
Native provide employment opportunities to local people including 470 women, and provide funding for projects in the local community. These projects include support to children from low income families in the local communities, for example to provide foster care and after-school activities such as a music club, choirs, handicraft production and literacy.
Sugar cane not only tastes delicious, it has another pleasing purpose – being a key ingredient in our fragrances. In fact, every year we use over 500,000 litres of Community Trade organic alcohol to make our signature scents. The alcohol we buy through our Community Trade programme is fully traceable to the rolling hills of Sao Paolo state, one of the first areas in Brazil to start growing sugar cane using organic methods. When the sugar cane reaches maturity it is cut leaving the parent plant on the ground. These are replaced every five years to ensure healthy and productive plants. Leaves are taken off the cane and scattered on the ground to decompose, which returns nutrients to the soil. The canes are then packed up and transported to the processing plant, where the cut stalks are fed through a mill to extract the juice. The shredded cane pulp that is left is called “bagasso”. The bagasso pulp is used to generate the energy needed by the processing plant. The extracted sugar cane juice is then left to ferment, before being heated to separate the alcohol from the water for the pure quality organic alcohol that makes every spritz smell all the sweeter.
Native provide employment opportunities to local people including 470 women, and provide funding for projects in the local community.
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