End Period Shame



Periods are normal. Society is strange.

Right now, 800 million people around the world are menstruating. So why are many of us squeamish about the subject? Roughly half the world shares this experience – periods are normal. But somewhere along the line, many of us experienced feelings of embarrassment and shame, and this stigma is holding us back. Sure, sometimes they hurt. Sometimes they make us feel rubbish. But that shouldn’t stop us talking about them. In fact, they’re reasons that we should.

Let’s break the silence and #PeriodWithPurpose to end period shame. We can change the world with a conversation, so join us and make a pledge to end period shame.

WHAT IS PERIOD SHAME?

Sometimes it’s the silent pressure of censoring yourself, whether you feel you have to sneak tampons up your sleeve when you visit the loo, or you’ve mastered the art of hiding waste wrappers from your dad or brother. Other times, period shaming is more obvious, with people being excluded from work, school or community activities.

It’s clear that social stigma and a lack of quality education around periods is holding us all back. We surveyed women across the world, and 81% of women said they have refrained from everyday activities while on their period.* 1 in 5 said they feel dirty or disgusting when they have their period.*

HOW YOU CAN GET INVOLVED

To smash the taboos around periods, we need to talk about them in a normal way. We want women, girls and everyone who menstruates to feel confident about their bodies – and we need your help. Because the change starts with each and every one of us – no matter what your gender. Here are ways you can join our fight to end period shame.

SPREAD THE WORD ON SOCIAL

It's time to challenge period shame head on. #PeriodWithPurpose on social to raise awareness, inspire others or just break the ice.

WĀ COLLECTIVE & THE BODY SHOP®

The Body Shop® and Wā Collective have teamed up to get medical grade silicone Wā menstrual cups to people in need throughout NZ. Your donation directly impacts the life of a local, giving them free period care for up to 10 years, with just one cup.

HOW YOU CAN SUPPORT US:

Donate at any The Body Shop® store nationwide or online

Speak up! Let’s spark open, honest conversations about periods.

Buy products from Wā Collective.

Use code BODYSHOP for free shipping on the Wā Collective website.

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WHO IS WĀ COLLECTIVE?

We connect people to their bodies and our land in a strive for a more equitable, just and sustainable world. Solving period poverty with heart, humour, and connection, we are an Aotearoa social enterprise that's sustainable to the womb. We are #PeriodWithPurpose

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